'A visualisation of the future.'
- 9th Dec 2011
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These days, consumers are expected to make increasingly sophisticated decisions based on a complex array of variables: from choosing the best energy supplier and tariff, to working out whether to lease or purchase our next car, and weighing up overall running costs against performance and emissions data. Product selector tools and comparison websites have gone a long way to simplifying these demanding analytical tasks - for which the average member of the public is largely under-equipped - by doing the number-crunching behind the scenes.
The same applies at work. Companies expect staff to base decisions on facts, rather than gut feel, to minimise risk, avoid failure and ensure successes are repeatable. Most of us who work in HR, sales, marketing, operations or purchasing are not statisticians and analysts - but we are visually literate.