In this line of work, I've always thought of myself as a naturally persuasive kinda guy, but I'm starting to realise that sometimes data speaks louder than words. Our mailshot has done the trick and a few vendors who were reluctant to budge on asking price (but still wondered why their properties weren't being snapped up) have come round to our way of thinking.
What I'm really starting to appreciate is how data puts me on the front foot. There are never enough hours in the day, so the opportunities to sit down and focus on the future used to be few and far between. But now we have a longer-range view of our business, we can see issues looming on the horizon and deal with them before they become problems.
For example, demand for 2-bed flats in the trendy end of town has been going through the roof lately, where young professionals don't have the deposit to buy a place of their own. By looking at the numbers, we were able to predict the likelihood of a shortfall in these properties next quarter and do a pre-emptive telephone campaign to landlords and developers to boost our portfolio.
I think the benefits of the new regime are starting to become apparent in our service, too, because we've had some buyers commenting on how much easier it is to deal with us than the more traditional agencies. People lead busy lives nowadays and don't have time to read hundreds of property details to shortlist their viewings, but we've started using data to match properties to client profiles to send them more of what they want and less of what they don't. I can practically smell that team bonus from here...!